To mark 60 years of protecting Australian workers, we partnered with Bisley Workwear to deliver a national campaign that honoured the brand’s legacy while looking firmly forward.

​

Shot across two expansive days and multiple locations, the production spanned the breadth of modern Australia; from a working farm at first light to CommBank Stadium, underground rail works, an open-cut coal mine, residential building sites and more. Each environment was chosen to reflect the diversity and resilience of the Australian workforce Bisley has supported for six decades.

​

Having worked alongside Bisley for more than 10 of those 60 years, this campaign carried deeper meaning. Our goal was to infuse every frame with the brand’s DNA - grit, durability, community and pride; while elevating the visual scale to match the milestone.

​

The result is a stand-out, large-format campaign grounded in real worksites, real workers and the enduring role Bisley plays in keeping Australia moving.