Boss Coffee
'Iced Caramel Latte'
Agency:
Bounce
Director:
James Tyrrell
Photographer:
Brett Hemmings
For the launch of Suntory BOSS Coffee’s Iced Caramel Latte, we built a campaign around contrast.
Coffee was personified as a formidable sumo wrestler; grounded, intense and unmistakably strong. Caramel took shape as a warm Japanese grandmother; gentle, nostalgic and disarmingly sweet. The tension between the two became the heartbeat of the film.
Meticulous casting was central to the idea. We flew in a real sumo wrestler to ensure authenticity and presence on screen, pairing him with a perfectly cast grandmother to balance the tone. Every detail mattered; from production design through to hair and makeup, creating a world that felt stylised yet culturally respectful and grounded.
Bold, playful and visually crafted, the campaign captured the duality of the product in a way that was instantly memorable; a striking fusion of strength and sweetness, bottled into one iced hit.
