For Make It Monkey, our commercial for Monkey Shoulder, the brief was clear: quirky, unexpected and unmistakably on-brand.

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Written to lean into the playful irreverence that defines Monkey Shoulder, the film delivers a punchy, comedic tone designed for a modern audience. Fast beats, sharp performances and a wink of self-awareness drove the energy throughout.

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Shot in studio, the production blended practical set builds with green screen environments, giving us the flexibility to push moments into the absurd while maintaining control and precision. The final layer came through bold, edgy motion design — building out a heightened “Monkey world” that felt graphic, stylised and unapologetically fun.

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The result is a distinctive, high-impact piece that doesn’t just sell the whisky — it invites you to make it Monkey.