For the launch of Sunbeam’s new Origins Espresso Machines, we delivered a rhythm-driven commercial designed to elevate the everyday coffee ritual.

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Working alongside our friends at Bounce Creative, the campaign was created to reignite the joy of at-home coffee for Australian consumers. The messaging embraced simplicity, celebrating those small, rhythmic morning moments that feel both personal and energising.

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A key creative layer was the collaboration with music producer Liam Quinn (Ruel, Lime Cordiale, Guy Sebastian, Peach PRC), who built a bespoke track using sounds derived directly from the coffee machine itself. Steam bursts, button clicks and extraction notes became percussion; turning the ritual into rhythm.

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Our production approach centred on momentum and precision. Each shot was captured like a music video, synchronised tightly to the custom beat. We leaned into warm morning hues, contemporary styling and expressive wide-angle lenses to create a punchy, energised visual language that felt distinctly Sunbeam.

Campaign photography was crafted in tandem by Brett Hemmings, moving swiftly between takes to maximise the schedule and round out the asset suite.

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The result is a commercial that feels simple, joyful and full of life; a reminder that great coffee isn’t just made, it’s experienced.