Witzer is a new project management and payment platform built for home renovators, tradies and industry professionals. We had the opportunity to produce their first-ever TVC campaign, launching nationally during The Block, a fitting stage for a brand entering the renovation space.

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Working closely with the team at PDPR from concept through to final dispatch, the production was grounded in clarity, pace and strong casting.

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A key strategic move was bringing in former Block contestants and design duo Alisa and Lysandra to front the campaign. Their credibility within the renovation community gave the message immediate relevance and authenticity. The twins flew into Sydney for the shoot, joined by Shane Emmett in the role of the tradie; creating a dynamic that felt both familiar and commercially sharp.

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The script centred around a night-time interior within a modern home. After carefully securing the right location, our team transformed the space; blacking out the living area to gain complete lighting control. This allowed us to execute a seamless day-for-night shoot, shaping the environment precisely and maintaining consistency across every frame.

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The result is a confident launch film that positions Witzer as modern, capable and built for the realities of renovation; delivered with polish, personality and production precision.